Building More Profitable Digital Out-of-Home Networks
This session will focus on the key questions related to growing the digital out-of-home sector, including ways for operators to gain greater success.
View ArticleThe Hidden Costs of Digital Signage Deployment & Operation
A panel of end-users will share their perspectives on the often 'hidden' costs of digital signage deployment and operation so that others will not only be aware of the Total Cost of Ownership (TCO) but...
View ArticleChoosing the Right Digital Signage Player PC
This presentation will provide insight into how to select the right player PC, including demystifying data sheets and marketing jargon and choosing a player PC based on total cost of ownership (TCO)...
View ArticleLeveraging Interactive Technologies to Engage Customers and Improve the...
This session will provide actionable insights on the use of interactive technologies, including mobile, to engage today's digital-savvy customers and increase sales.
View ArticleThe Cost of Content
This session will help companies understand how to budget for content as well as address the 'cost' of not doing an adequate job of planning for content as one of the first (if not the first) budget...
View ArticleWhy Location Matters - Blending Mobile and Digital Place-Based Media
This presentation will explore key best practices and case studies on the relationship among mobile, location and digital place-based media and investigate the potential new revenue opportunities...
View ArticleBusiness Side of Dynamic Digital Signage
The business side of digital signage is where most people fail to conduct proper due diligence. Attendees will leave this course with a clear step-by-step business assessment procedure that they can...
View ArticleRetail Customer Experience in a Connected World
The thrust of this presentation will be the future of retail in 2017, using digital media to focus shopper marketing in a way that will engage and influence the customer to improve the overall shopping...
View ArticleYou vs. the 300: Choosing the Right Digital Signage Software for You
This session will explore the key areas to look at when choosing digital signage software, including demystifying the ever-confusing on-premise vs. Software as a Service (SaaS), Windows vs. Linux vs....
View ArticleInteractive Technology Integration Considerations
Attendees in this session will walk away with a checklist for planning a successful interactive experience, as well as a clear understanding of the design considerations involved in integrating a...
View ArticlePlanning for Success: The Value of Building a Digital Signage Team
This session will show you how to build an interdisciplinary team that will provide a solid foundation for a successful digital signage deployment and improve your effectiveness in meeting your...
View ArticleSecrets to Successful Content
This session will communicate principles and techniques learned from specific projects to meet a defined business goal, providing examples that offer quality details on the measurement of the content's...
View ArticleDOOH Network Valuation and Pricing Demystified
Designed for ad agency executives and network operators alike, this panel, which includes agency and network operator points of view and shopper marketing perspectives, will shed light on the process...
View ArticleDOOH and the Changing Media Landscape: The Ad Agency Perspective for Success
This presentation will provide insight, from an advertising agency perspective, on where digital out-of-home (DOOH) fits into an overall media plan and how new models predict successful...
View ArticleThe Trials and Triumphs of Two Successful Digital Signage Network Launches
Learn from the real-world experience of people behind the implementation of two recent digital signage networks what it takes for a successful launch and on-going operation.
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